By Mike DiCenzo, one of the finest comedy writers out there.
Steve Forbes vs. Mets Bucket Hat Guy (by forbes)
Finally had a chance to watch Jimmy Kimmel’s White House Correspondents’ dinner speech, and it’s pretty good. But nothing will ever touch Stephen Colbert’s 2006 evisceration of W.
One the last day of our Entrepreneurial Design class, we asked the students to share what they learned with the class. This is what they wrote.
Say What Now of the Day: Dan Rather joined George Stephanopoulos today on Good Morning America, where he doubled down on the 60 Minutes story in which he asserted that George W. Bush had deserted the Texas Air National Guard, and which got him fired from the network.
“We reported a true story. I am not at CBS now because I and my team reported a true story. It was a tough story, a story a lot of people didn’t want to believe and it was subjected to a terrific propaganda barrage to discredit it.”
Stephanopoulos asked Rather whether it was possible to know the entire truth without all of the documents.
“No, what story does anyone know the truth, the whole truth and nothing but the truth?. But we reported the truth and that is that President Bush — later President Bush — when he was in National Guard service, he was at least AWOL and we had a top general in the Army saying on the record he was a deserter. Now everybody makes mistakes. I made some, President Bush obviously made some. But because we reported that story, they put heavy pressure on the corporate entity and the corporate entity voted.”
The disgraced journalist and former CBS Evening News anchor’s new book, Rather Outspoken: My Life in the News, goes on sale Tuesday.
[mediaite]
Bathroom Situated on a 15-Story Elevator Shaft
"DESIGN SHOULD NOT BE TACKED ON TO BUSINESS EDUCATION BUT INFUSED THROUGHOUT IT"
~ Need To Solve A Tough Business Problem? Look Beyond The MBAs | Co.Design: business innovation design
Petrichor: The scent of rain on dry ground, or the smell after it rains. (via BuzzFeed 25 everyday things you didn’t know had names)
Counting followers is not the same as calculating ROI. Here are just a few, of many, great resources out there about this ever-evolving industry.
Don’t get caught up in the case-studies, the point is to learn the tools and then develop a strategy specific to your company.
Can You Measure the ROI of Your Social Media Marketing? (via MIT Sloan)
Multi-Channel Attribution: Definitions, Models and a Reality Check (via Avinash Kaushik. Deep-dive, more challenging read, really awesome)
Measuring Social Media ROI: 3 Things to Consider (via Mashable)
7 Steps to Measuring Social Media ROI (via Salesforce blog, Radian 6)
Social Media Analytics: Guide To Measuring The ROI Of Your Social Strategy [INFOGRAPHIC] (via Mediabistro)
The Maturation of Social Media ROI (via Mashable)